Our C. Fitz produced this social media advertising success for Disney and the Denizen Group. With hidden cameras staged at Disneyland a real movie billboard comes to life with the magic of technology and Johnny Depp. From a set in Canada Johnny surprised the California Disneyland visitors and created a video promo that went viral across multiple platforms. See Disney's Alice on #Facebook (over 11 Million views) & #YouTube (over 1+Million hits) under #MadHatterSurprise.