Ford's "Go Further" campaign highlighted Portland Oregon hero (and Ford owner), Anton Cobb. Fitz produced this spot over the course of several fun, rainy days with a small docu-crew. All the footage in the spot was shot, cleared and edited by the team. Anton starting raising money for the Oregon Food Bank by getting thousands of people to donate their lunch money in the public square outside his office. He sets up and collects ever Wednesday, rain or shine.
Directors: Tom Putnam & Brenna Sanchez
Agency: Team Detroit